Outsource SEO Instead of Hiring an SEO Manager – Smarter Wiser Hybrid SEO Contracts

Businesses across the UK continue to advertise SEO Manager jobs and SEO Executive roles, expecting one person to manage the entire breadth of modern search optimisation. However, today’s SEO landscape is far too complex for individual operators. Outsourcing to Smarter Wiser Marketing Agency provides a higher-performing, more cost-effective, and scalable solution.

Our Hybrid SEO Contracts deliver the expertise of an entire SEO department for less than the cost of a single in-house employee. Perfect for outsource SEO, as companies will continue to realise that just a general SEO Manager role is not going to fulfil this skill gap, and why outsourcing SEO to a hybrid SEO agency, can and will provide all SEO outsourcing anywhere in the UK, Europe and Internationally.

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Why Businesses Are Moving Away from Hiring SEO Managers in 2026

SEO Now Requires Multiple Specialists, Not One Employee

The Skills Gap in Modern SEO Roles

Google’s landscape is shaped by constant updates—MUM, BERT, RankBrain, Helpful Content, Core Web Vitals, and semantic search behaviour.

Why One Employee Cannot Manage All SEO Requirements

No single SEO Manager can realistically stay on top of and hence why Smarter Wiser are able to overcome your SEO hiring challenges:

• Advanced technical SEO
• Crawl optimisation & indexation
• Semantic keyword expansion
• Content strategy & ranking optimisation
• Local SEO & GEO relevance
• Link acquisition & digital PR
• UX and site speed improvements
• Competitive data analysis
• Schema implementation

Smarter Wiser provides all of these disciplines through one integrated service.

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The Cost of Hiring vs. Outsourcing SEO

Rising Costs of In-House SEO Departments

Businesses often underestimate the financial weight of recruiting full-time SEO staff.

In-House SEO Costs:

• £35,000–£55,000 salary (UK price averages December 2025 Quoted by Smarter Wiser)
• Pension contributions and NI
• Holiday & sick pay
• SEO software licences (Screaming Frog, Surfer, Ahrefs, etc.)
• Ongoing training & development
• Time spent on recruitment, onboarding, and performance management

What Is a Hybrid SEO Contract?

Outsourced SEO Cost:

• One predictable monthly fee (Prices range from £150-£2500)
• A complete team instead of one employee
• Zero HR, software, or training overhead
• Immediate performance, reporting, and accountability

Outsourcing saves thousands per year and produces significantly stronger SEO results.

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What Is a Hybrid SEO Contract?

How Hybrid SEO Replaces an Internal SEO Manager

Working to a hybrid SEO model that is outsourced to a specialist SEO team like Smarter Wiser, both hybrid workers and the company working with an SEO subscription partnership. Hybrid contracts can be monthly, quarterly or annual depending on requirement of the company SEO job details. Working with a Hybrid SEO can save a company tens of thousands of pounds over the course of an SEO Hybrid contract.

What Businesses Get with a Smarter Wiser Hybrid SEO Contract

1. Full-Service SEO Department

Multi-Disciplinary Expertise in One Package

Every client receives the combined expertise of:

• Senior SEO Strategist
• Technical SEO Specialist
• On-Site Content Optimiser
• GEO & Local SEO Expert
• Link Building and Authority Specialist
• Performance & UX Analyst
• Reporting and Data Analyst

This is a level of expertise no solo SEO Manager can match.

2. Enterprise-Level SEO Tools Included

We provide access to industry-leading platforms:

• Screaming Frog
• Ahrefs / Semrush equivalent analysis tools
• Surfer SEO
• Schema generation & auditing tools
• Core Web Vitals diagnostic tools
• Competitive intelligence suites

These tools alone often surpass the cost of a monthly retainer.

3. Scalable SEO Services

Increase or decrease SEO output without hiring, firing, or restructuring internal teams.

4. SEO That Directly Supports Business Growth

Every strategy is built to increase:

• Organic visibility
• Qualified traffic
• On-page engagement
• Conversions and sales
• Long-term authority

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Why Smarter Wiser Outperforms Traditional SEO Hiring

Decades of Experience

Smarter Wiser is led by Jason Smith, an SEO & GEO specialist with 24+ years of deep industry experience, supporting more than 100 UK businesses. In March 2025 Smarter Wiser launched their Ai search service for Large Language Models (LLMs) alongside their existing list of digital marketing services.

Proven Ranking Strategies

• Technical SEO Management
• On-Page, Content & Semantic SEO
• Local SEO & GEO Expertise
• Link Building & Digital PR
• Reporting, KPIs & Transparent Results

Our methodology integrates:

• E-E-A-T alignment
• Structured semantic clusters
• Google MUM-optimised content
• Passage ranking optimisation
• Local and national search targeting
• Technical refinement for Core Web Vitals (INP included)

Results Without Guesswork

Our hybrid contracts deliver measurable performance every month—far more reliable than testing strategies through a single employee.

Why Outsourcing SEO Produces Better Rankings

• Faster Implementation Cycles
• Access to Enterprise-Level Tools
• Specialist Knowledge Across All SEO Fields
• Proactive Algorithm Monitoring & Recovery

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Should You Hire an SEO Manager or Outsource?

If you want:

• Broader expertise
• Faster ranking improvements
• Lower costs
• Less risk
• A fully managed SEO infrastructure

Then outsourcing is the superior model, perfect for:

• Startups
• Growing SMEs
• Multi-Location Businesses
• Companies Hiring SEO Managers or Executives

Businesses that adopt outsourced SEO outperform competitors still relying on outdated in-house structures.

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Speak to Smarter Wiser Today

Transform your visibility. Remove recruitment complexity. Unlock a full SEO department on a single contract.