Digital Services SEO Marketing

Elevating Online Presence: Local SEO with Professionals

At Smarter Wiser, we take pride in our local SEO services that deliver time and time again to transform any online business. Explore our case study showcasing the successful collaboration with a local Hair Salon in Worle, near Weston-super-Mare and the impactful outcomes derived from our meticulous local SEO marketing strategy.

Client Overview: Headlines Hair Salon approached us with the need for better search results both organically on SERP and through Google Business Maps. We assessed their website content, internal and external links, local listings in directories, what content was being posted locally, their social footprint and applied numerous powerful local SEO methods, the increase in search results and increase in local search triggers in Google Maps was substantial, increasing user engagement and an increase in enquiries for local hairdressing salon services.

Case Study - Local SEO

SEO Services: Elevating Your Online Local Presence

Smarter Wiser's local SEO services incorporates Google and Bing search engines, along with search maps, textual and voice search. Our client wanted to secure a spot on the first page of local search results and also on map results for their hair salon in Worle, Weston-super-Mare, aiming to expand their audience and generate more leads for their services.

At Smarter Wiser, we understand the significance of consistently delivering valuable content that aligns with the criteria set by Google and Bing. Our team at Smarter Wiser excels in the expertise and dedication required for climbing search rankings. The ultimate goal applied to this client? Driving traffic to their digital spaces, maximizing their leads, and ultimately boosting profitability with increased custom.

Experience the difference with Smarter Wiser – where tailored Local SEO strategies elevate your online presence.

Website SEO Services incorporated into Project

Additional SEO services listed below may have been incorporated into this local SEO project, dated and published September 2023.

Transforming a Hair Salon's Local Presence through Smarter Wiser's Local SEO Expertise

LOCAL SEO RESULTS: Increasing Your Local Search Traffic

The UK beauty industry, visibility is key. The local hair salon Headlines partnered with Smarter Wiser to enhance its online presence and to dominate local search engine results for multiple searches both Service related, products and most importantly Geographically for local hair salons. Through a strategic Local SEO approach, the salon aimed to attract more local clientele and boost foot traffic to its establishment.

Experience the difference with Smarter Wiser – where exceptional local SEO delivers results that exceed client expectation. Discover how our local SEO and Marketing can transform your online presence in your own neighbourhood.

SEO Audits

Our detailed SEO audits dive deep into the heart of your website, uncovering opportunities for growth and improvement. We leave no stone unturned, identifying both strengths and weaknesses in your current SEO strategy. From there, we develop a tailored SEO roadmap designed to elevate your rankings and drive organic traffic.

SEO optimising

Our on-page optimisation services fine-tune every element of your website, from meta tags to content structure. We ensure search engines recognize and reward your site's relevance, leading to improved rankings and increased organic traffic. Experience the impact of a fully optimised website.

Keyword Research Analysis

Keywords are the cornerstone of any successful SEO strategy. Our team conducts in-depth research to identify the most relevant and high-performing keywords in your industry. With a focus on user intent, we ensure your content resonates with your target audience, driving quality organic traffic.

Email Marketing

Deliver Targeted Messages that Convert. Unlock the potential of email marketing with Smarter Wiser. Our experts craft personalized and engaging email campaigns that nurture leads and convert prospects into loyal customers. From segmentation to automation, we ensure your emails hit the right inbox at the right time.

Pay Per Click PPC

Maximize Your Visibility with Paid Advertising. Harness the power of Pay-Per-Click advertising and Google AdWords. Our experts create highly targeted campaigns that ensure your business is front and center when potential customers are searching for your products or services. Watch your ROI soar with strategic PPC management.

Content Strategy Optimising

Content is King - Let's Wear the Crown. Engaging, informative, and SEO-optimised content is the driving force behind successful online marketing. Our content marketing services cover everything from blog posts to multimedia content, driving organic traffic and establishing your brand as an industry authority.

Challenges Faced:

Limited Local Visibility

The salon struggled with minimal visibility in local searches, impacting its ability to reach the target audience in the vicinity.

Competitive Local Market

Amidst fierce local competition, the salon faced the challenge of standing out among numerous similar establishments.

Smarter Wiser's Local SEO Strategy

Targeted Local Keywords

Employing a meticulous keyword strategy focused on local search terms relevant to the salon's services and location.

Google My Business Optimisation

Optimising the salon's Google My Business (GMB) profile with accurate business information, compelling visuals, and consistent NAP (Name, Address, Phone Number) data across directories.

Local Citations and Directories

Securing citations in authoritative local directories and ensuring consistent business information to improve local search rankings.

Localised Content Creation

Developing location-specific content, including blogs, testimonials, and service descriptions, to resonate with the local audience.

Positive Review Encouragement

Implementing strategies to encourage satisfied customers to leave positive reviews on Google, enhancing the salon's reputation and credibility.

Results Achieved

Heightened Local Visibility

Through targeted optimisation techniques, the salon's visibility in local searches significantly improved, allowing it to rank higher for relevant local keywords.

Increased Foot Traffic

Enhanced online visibility translated into increased foot traffic to the salon, with a surge in local customers seeking its services.

Improved Conversion Rates

Better local search rankings led to a notable rise in conversions, with more local visitors becoming paying customers.

Best Salon Awards For The Past 3 Years in 2021, 2022 & 2023

Congratulations to the Headlines Salon Team, they have been Salon Finalists and Salon Winners in multiple categories in the National Salon Awards.


Local Seo Service

Local SEO is more than just a digital marketing strategy; it's a lifeline for local businesses striving to thrive in their communities. By implementing effective Local SEO practices, you can ensure that your business is not only discovered by local customers but chosen over competitors. It's the pathway to becoming a trusted and valued presence in your neighborhood.

Map Search Service

Map Search Optimisation is more than just a tactic; it's a powerful tool that places your business directly in the line of sight of potential customers. By implementing effective strategies, you can ensure that your business not only appears on maps but also captures the attention and trust of local consumers. It's the compass that leads customers right to your doorstep, making sure they choose you over competitors.

Link Building Services

In the ever-evolving world of digital marketing, link building remains a cornerstone strategy for success. By understanding its significance, implementing best practices, and enlisting the services of experts, you can harness the full potential of link building to elevate your online presence. With the right backlinks, your website can rise to the top of search engine rankings, driving organic traffic and establishing your brand as a trusted authority in your industry. Embrace the power of link building and embark on a journey to digital dominance.

Google Adwords PPC

Harness the power of Pay-Per-Click advertising and Google AdWords. Our experts create highly targeted campaigns that ensure your business is front and center when potential customers are searching for your products or services. Watch your ROI soar with strategic PPC management.

Website Design

Unlock the potential of a website that not only captivates visitors with stunning visuals but also delivers a seamless, intuitive user experience. Our highly optimised website design services are meticulously crafted to elevate your online presence. Every element is fine-tuned for speed, responsiveness, and search engine friendliness, ensuring your website stands out in the digital landscape.

Social Media Marketing

Social Media Marketing is non-negotiable. It's the rocket fuel that propels your brand into the spotlight, captivating audiences and driving meaningful connections. Our expert strategies are tailored to amplify your brand's voice, foster engagement, and ignite conversations that lead to conversions. Elevate your online presence on the many social media platforms and let your brand roar with authority in the social media arena.


Smarter Wiser's tailored Local SEO strategy empowered the hair salon to achieve unparalleled visibility in local searches. By focusing on targeted optimisation, leveraging GMB, fostering positive reviews, and crafting localised content, the salon not only elevated its online presence but also experienced a surge in foot traffic and conversions.

For businesses looking to dominate local search and attract a steady stream of local clientele, Smarter Wiser's Local SEO expertise proves instrumental in achieving remarkable results.

Contact us today to explore how our Local SEO & Marketing solutions can elevate your online presence and drive impactful results for your business.

Our customers

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