By Smarter Wiser Digital Advertising and Marketing  •  Updated 12 Oct 2025

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AI assistants and large language models (LLMs) are now a default research step for buyers. The question isn’t just “can search engines index my site?”—it’s “can LLMs understand, trust and surface my content?” Below is a practical framework you can implement in days to make your site LLM-ready without sacrificing control, attribution or conversions.

Why “LLM-ready” Content Matters

• Visibility: Buyers ask assistants for comparisons, prices and local providers. If your facts aren’t machine-readable, you won’t be suggested.
• Trust: LLMs favour clean structure, consistent metadata and verifiable sources.
• Control: With the right signals you can shape what gets used—and how it’s attributed.

The Four Lanes LLMs Use to Learn From Your Site

1) Crawlable, Semantic Web Pages

• Clean HTML with one H1, logical H2–H3, descriptive alt text and meaningful anchors.
• Fast and accessible: pass Core Web Vitals; render primary content server-side.
• Consolidate duplicates behind a single canonical URL.

2) Structured Data (Schema.org)

Add machine context with JSON-LD:

• Organization/LocalBusiness (identity, NAP, sameAs).
• Service/Product (descriptions, price ranges, service areas).
• Article/BlogPosting (author, dates, headline, images).
• FAQPage/HowTo where genuinely helpful.

3) Sitemaps, Feeds & “Facts” Files

• XML sitemaps split by type (posts, services, locations) with lastmod.
• RSS/Atom for “latest” monitoring.
• Optional public /llm-info.json summarising canonicals, licensing and contact.

4) APIs & Data Endpoints (Advanced)

For product catalogues or frequently changing data, serve a small, documented JSON API with timestamps and canonicals.

Do / Don’t for LLM Access

Do

• Allow crawling of public pages in robots.txt.
• Use consistent meta robots and canonicals.
• Add clear Published/Updated dates and author info.
• Keep a concise facts block on key pages (pricing band, coverage, response time).

Don’t

• Hide key facts in images/PDFs with no HTML equivalent.
• Publish repetitive boilerplate location pages at scale.
• Mix conflicting index/canonical signals.
• Expose sensitive or private client data.

Information Architecture LLMs Understand

Hub → Spoke model:

• Hubs: /services/, /industries/, /locations/, /resources/
• Spokes: service pages, industry use-cases, city pages, deep tutorials—each linking back to hubs and across siblings.
• Proof: case studies, testimonials and media with schema.

Add a Tiny “LLM Facts” File

Host at /llm-info.json to signal canonicals, contact and licensing:

{
  "brand": "Smarter Wiser Digital Advertising and Marketing",
  "domain": "https://smarterwiser.co.uk/",
  "about": "SEO, PPC, and content programs for UK service businesses.",
  "canonical_resources": [
    "https://smarterwiser.co.uk/about/",
    "https://smarterwiser.co.uk/services/seo/",
    "https://smarterwiser.co.uk/services/ppc/",
    "https://smarterwiser.co.uk/blog/"
  ],
  "contact": {"url": "https://smarterwiser.co.uk/contact/"},
  "licensing": "Public page content may be quoted with attribution and link. Logos and private client assets excluded.",
  "last_updated": "2025-10-12"
}

Implementation Checklist (One Afternoon Sprint)

1. Validate robots.txt and split XML sitemaps by type with lastmod.
2. Add/refresh Organization & LocalBusiness schema sitewide.
3. Roll out Article + FAQ schema on your top posts.
4. Create /llm-info.json with canonicals and licensing.
5. Standardise service “facts” blocks (pricing band, coverage, response time).
6. Ensure primary content is server-rendered; keep JS progressive.
7. Add author boxes and an “Updated” policy.
8. Interlink hubs ↔ spokes; surface relevant case studies.
9. Improve Core Web Vitals; compress & lazy-load images.
10. Publish a short “How we use AI” page for transparency.

Related Smarter Wiser resources

• SEO Services — technical, on-page and content systems.
• PPC Management — profit-first Google Ads.
• Blog — playbooks and case studies.
• About — who we are & why we’re trusted.

Make Your Site LLM-Ready in Days

We’ll audit structure, schema and signals—then implement a clean, scalable setup.

Book a Strategy Call →

FAQs

Do I need an API for LLMs?

No. Start with clean HTML, structured data and sitemaps. APIs help for fast-changing inventories or specs but aren’t mandatory.

Will FAQ schema guarantee AI visibility?

Schema improves machine understanding—not rankings by itself. Authority, freshness and clarity still decide outcomes.

How do I prevent “hallucinations” about my brand?

Publish a consistent facts set across About/Services, include dates, link to proof (case studies), and expose a small /llm-info.json.

Should every page have schema?

Prioritise high-intent pages first—services, pricing, flagship guides—then expand and maintain.

Can I block LLM use of my content?

You can restrict via robots/meta and licensing notes, but enforcement varies. Publish public facts you want used and keep sensitive info private.